If you’re in the Chicago area this Labor Day – you might explore this event. Â Mikeâ€™s Hard Lemonade Co. is launching â€œLabor Day with a Bear in a Bikiniâ€ encouraging a little less work and a little more play this summer with an awesomely hilarious promo video that can be seen at www.bearinabikini.com.Â The mike’s bear is not a fan of spending summer Fridays in the office and can be foundÂ expressing her frustrations on the video.
Additionally, there is a consumer sweepstakes â€“ and the winner of the â€œLabor Day with a Bear in a Bikiniâ€ will let loose in South Beach Â with an all-expense paid ultimate weekend and their very own 24-hour bear serving as butler, confidante and â€œwing womanâ€ to ensure a labor-free good time.
mike’™s hard lemonade® ANNOUNCES LABOR DAY WITH A BEAR IN A BIKINI” SWEEPSTAKES
mike’s to Provide Labor-Free Labor Day Experience with Ultimate Miami Vacation
(MediaQuire) Chicago (July 25, 2012) Always different, Mikeâ€™s Hard Lemonade Co. announced today the launch of their â€œLabor Day with a Bear in a Bikiniâ€ sweepstakes encouraging a little less work and a little more play this summer. Yellow bikinis on bears are the antithesis of working on Labor Day, so the mikeâ€™s sweepstakes winner will have the chance to have a real summer Friday and celebrate unconventionally. The winner of the â€œLabor Day with a Bear in a Bikiniâ€ sweepstakes will let loose in South Beach with their very own 24-hour bear serving as butler, confidante and â€œwing womanâ€ to ensure a labor-free good time.
Escorted by the mikeâ€™s bear in a bikini, the sweepstakes winner and a guest will experience an all-expenses paid ultimate weekend of fun in Miami this Labor Day. From a cabana on the beach to VIP transportation to their favorite spot in town, the bear can make it happen. Always eager to don her yellow bikini to the beach, the mike’s bear is not a fan of spending summer Fridays in the office and can be foundÂ expressing her frustrations atÂ www.bearinabikini.com.
â€œAmericans work hard and deserve time off â€“ especially in the summer. Weâ€™ve made it our mission to help consumers end their summer differently in a way that only mikeâ€™s can,â€ says Andy Horrow, Chief Marketing Officer, Mikeâ€™s Hard Lemonade Co. â€œAnd yes, our sweepstakes winner gets to be waited on hand and foot by a bear in a bikini.â€
In the heat of all the excitement, mikeâ€™s brings the cool with its line of refreshing malt beverages with flavors like lemonade, classic margarita, black cherry, which are now available in beach-ready 12oz. cans. To officially enter the â€œLabor Day with a Bear in a Bikiniâ€ sweepstakes, visit www.bearinabikini.com from July 25 through August 11. The winner will be chosen at random and announced mid-August.
No purchase necessary. To enter, must be 21 years of age or older and a legal resident of The United States (including the District of Columbia) except California. Entry period for the sweepstakes begins at 9:00:01 a.m. Eastern Standard Time (EST) on July 25, 2012 and ends at 11:59:59 p.m. EST on August 11, 2012. Void where prohibited.
About Mike’s Hard Lemonade Co.
Chicago-based Mikeâ€™s Hard Lemonade Co. defined the $1.7 billion dollar flavored malt beverage category with the introduction of its ground breaking mikeâ€™s hard lemonadeÂ® in 1999.Â Mikeâ€™s core product line is comprised of premium malt beverages including mikeâ€™s hard lemonadeÂ®, mikeâ€™s HARDER lemonadeÂ®, mikeâ€™s HARDER PUNCHÂ®, mikeâ€™s classic margaritaâ„¢ and mikeâ€™sÂ® ON THE ROCKS.Â For more information, visit www.mikeshard.com.
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