If you’re a rock and roll fan, you probably know the significance of the date October 20, 1977. It’s the day Southern rock literally crashed. A small plane carrying the band Lynyrd Skynyrd fell out of the sky and ended the group’s short but brilliant career. Ron Eckerman was there, and his story will captivate your audience. It’s time the band was honored – the accident was 35 years ago this month and an international tribute is planned.

Please see: http://www.youtube.com/watch?v=hfI_jwauonk

Long-Delayed Tribute To Musical Genius to Lynyrd Skynyrd

(MediaQuire) Houston, TX, October 9, 2012 — Media throughout the world are observing a “Moment of Silence” on Oct. 20 at 6:45pm CST in remembrance of Ronnie Van Zant, founding member of Lynyrd Skynyrd, who died 35 years ago in an airplane crash that shocked the nation.

“Sweet Home Alabama,” written 40 years ago by Ronnie Van Zant, Ed King, and Gary Rossington, is beloved of hundreds of millions of people throughout the world, yet few know who wrote it. Ronnie Van Zant, lyricist, wrote dozens of hits including “Free Bird,” “Gimme Three Steps,” “Simple Man,” and countless others in a career that spanned only four short years.

“It is time this overlooked lyricist, one of the greatest in rock history, is recognized for his body of work and claims his rightful place in music history,” says Ron Eckerman, former tour manager and friend. “We ask for all stations and all people to observe this date by going silent for 20 seconds, and follow that with the airing of ‘Freebird,’ the most requested song in history.”

Ron Eckerman was with them two of the four years Lynyrd Skynyrd was on the map, and both witnessed and assisted in their climb to the top of the music industry. Now, after 35 years of silence, Eckerman recounts his experiences with the band and the horror of the plane crash in his book, Turn It Up! (Restless Artists).

“This book was a labor of love.  There was an important piece of music history missing, a tremendous amount of misleading and false information out there… it had to be cleared up,” Eckerman continues. “So I created a factual manuscript that reveals the personalities and relationships of one of the most iconic bands in music history – Lynyrd Skynyrd.”

Ron Eckerman, born in Houston, TX, was a pioneer in the rock concert industry. In 1973 he began staging concerts and created one of the early concert lighting/touring production companies. Soon afterwards he became tour manager for Lynyrd Skynyrd and began a two year stint with the group, witnessing and participating in their meteoric rise to fame and world-wide acclaim. After the tragic plane crash that ended the original band, Mr. Eckerman has produced in film, television, and stage, and has taught theater and artist management at Santa Monica College.

For more, please visit the website: http://www.turnitupbook.com/

Turn It Up
Restless Artists
Available online and at http://www.turnitupbook.com/
$9.49 digital
$19.95 paperback
ISBN-13: 978-0-9846859-0-5


What People are Saying – 

“Eckerman has successfully broken time travel boundaries, and transports the reader to the mid seventies, to the heart of southern rock.”

“Brilliant writing, a fast ride through a wild industry…”

“Great read, learned the inside story on what it takes to roll a machine like Lynyrd Skynyrd.  A story of friends and family!”

“This is truly an inside view of a world few can imagine, from the viewpoint of a man who’s seen it all.  Well-written and revealing, ‘Turn It Up!’ is truly a page turner; I couldn’t put it down.”

“… he makes us feel that we are right there with him, in the heart of the excitement and the belly of the chaos.  Whew… what a ride!”

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