StyleCaster Gives Readers an All-Access Pass to New York Fashion Week
StyleCaster Will Send One Special Reader to Report From the Front Lines of NYFW Alongside Its Editors, Launch Sounds From the Front Row Volume 7, and More
NEW YORK (MediaQuire) — StyleCaster Media Group – the leading social media company for fashion, beauty and lifestyle — has teamed up with Maybelline New York to open the doors of New York Fashion Week and give one fan the opportunity to report from behind-the-scenes, backstage, and from the front row. “StyleCaster’s mission is to bring style to the people, and what better way to do that than to incorporate one of our own readers into our coverage of an exclusive event like Fashion Week?” says Laurel Pinson, Editor-in-Chief of StyleCaster. “We launched the NYFW Correspondent Contest to bridge that gap between content and community, opening the week up to one of fashion’s most devoted fans.”
StyleCaster’s Fashion Week Insider Contest first launched in September 2012, and this February the Company has teamed up with Maybelline New York to launch a campaign to help open the doors of Fashion Week to the masses with an integrated media partnership that will highlight the winning reader’s coverage.
StyleCaster’s editorial team decided on this season’s winner, Julie Kosin, by sorting through piles of writing samples submitted throughout January. Julie — who studies journalism at Syracuse University’s Newhouse School – will have access to everything that StyleCaster’s editors do, from invite-only parties to highly anticipated press previews.
StyleCaster will also celebrate New York Fashion Week by launching its seventh volume of “Sounds from the Front Row,” the album produced by DJ Mick Boogie to make all readers feel like they are at the front row at Fashion Week. Conceptualized by StyleCaster’s team, the song choices mixed into this compilation reflect the music of the moment every NYFW season.
StyleCaster’s editorial team will cover Fashion Week through all of its five media properties. With StyleCaster’s newly acquired Daily Makeover, readers can now virtually try on this season’s beauty trends with the company’s Makeover Solutions technology. Beauty High will produce backstage how-to videos, while The Vivant will be an all-access pass to the luxe lifestyle behind the NYFW scene. StyleCaster will be the flagship resource for fashion trends, news and reviews.
About StyleCaster Media Group
StyleCaster Media Group is the social media company that enables consumers to discover and share their style, interact with premium brands, and make educated buying decisions. Founded in 2009, StyleCaster is dedicated to bringing Style to the People by empowering style enthusiasts and the brands that want to reach them. Through its expansive portfolio of media properties and platforms — StyleCaster Community, StyleCaster News, Beauty High, The Vivant, The Masthead and the newly acquired Daily Makeover and Makeover Solutions – StyleCaster reaches more than 5.5 million unique monthly visitors, and has partnered with more than 60 top-tier advertising partners since launch.
The company is based in New York City. For more information, please visit www.StyleCaster.com.
About Maybelline New York
Maybelline New York is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.
StyleCaster Media Group, Dir. of Communications